Niche Expansion IPI by Bison combines gymnasium equipment manufacturing with a new division that specializes in ceiling-mounted backstops, gym divider curtains, gym floor covers and windscreens, presenting an opportunity to cross-sell to existing Bison customers in the gymnasium construction and renovation market.

SMB Target With a small team and revenue under one million, there is room to scale through targeted outreach to mid-size facilities, schools, universities, and community gyms that require customized, durable gym equipment solutions.

Asset Light Upsell Leveraging the current tech stack (WordPress, Shopify, Microsoft 365) and digital marketing tools (Constant Contact, KnowBe4, Google Cloud) to run direct marketing campaigns, upsell bundled offerings for complete gym setups including backstops, curtains, and floor protection.

Reliability & Custom Emphasize the company’s long-standing history in gymnasium construction since 1975 and its capability as a custom manufacturer to meet precise customer requirements, positioning for high-value, recurring projects with institutions and athletic facilities.

Competitive Positioning Position as specialized, scalable manufacturer with integration into Bison’s existing sports equipment line, appealing to buyers seeking one-stop sourcing for multiple team sports equipment and installation-ready gym accessories.