Public safety focus Target public safety agencies, local governments, campus security and transportation authorities with IREX.ai’s ethical AI video analytics to address mass shootings, missing persons and crime monitoring, highlighting a mission-aligned value proposition for government buyers.

Ethical AI differentiation Leverage IREX.ai’s emphasis on human rights, transparency and accountability to differentiate from competitors, appealing to procurement teams prioritizing ethical AI, data privacy and compliant surveillance practices.

Video analytics upgrades Position the latest capabilities such as scalable crowd counting (up to 3,000 people per 4K+ frame) and tampering detection to upsell enhanced analytics, CCTV quality monitoring, and real-time threat detection for large venues and city deployments.

Strategic partnerships Highlight existing collaborations (for example with National Child Protection Task Force and past technology partners) to open co-sell opportunities, integration with existing video infrastructures, and credibility with multi-agency customers.

Financial and growth signals With reported revenue in the mid-range tens of millions and a lean team, pursue mid-market government tenders, enterprise security programs, and expansions into multi-jurisdictional deployments where scalable cloud-based video services can deliver measurable safety outcomes.