Digital Presence The firm's website is described as under construction and uses platforms such as Duda and GoDaddy, signaling an opportunity to deliver a unified website redesign, local SEO, and targeted lead generation for Alpena practice areas including family, bankruptcy, and estate planning.

Local Market Focus With four attorneys and a broad service mix (family law to Medicaid planning and real estate), the firm can leverage targeted local marketing, cross-sell strategies, and bundled services to capture client needs in Alpena and nearby communities.

Marketing Automation The firm could benefit from formal intake workflows, a client relationship management system, and automated follow-ups to improve inquiry conversion and efficiency as they scale across multiple practice areas.

Tech Modernization Current tech stack includes established front-end libraries (Underscore.js, jQuery) and common hosting providers, indicating opportunities to modernize with improved security, document assembly, e-signature, and integrated case management.

Competitive Positioning As a small local practice with broad capabilities, IWP can differentiate through personalized service, local expertise, and flexible engagement options, while exploring referrals and partnerships to sustain client flow.