Leadership Expansion Recent leadership hires and changes, including the appointment of a new chief operating officer and a new partner in Detroit, suggest ongoing organizational growth and an openness to strategic initiatives. This may indicate a need for advisory services, process optimization, or technology implementations to support scale.

Operational Modernization Firm relies on a mix of standard business tech (WordPress, Microsoft 365, ExponentHR) with potential gaps in advanced data analytics, cybersecurity governance, and privacy controls. Opportunities exist to offer cybersecurity maturity assessments, data privacy programs, eDiscovery optimization, and modernized case management tools.

Risk & Compliance Industries served include highly regulated sectors such as automotive, health care, financial institutions, and higher education. This creates potential for expanded compliance programs, risk assessments, governance frameworks, and contract/privacy impact services to address evolving regulatory requirements.

Growth Regions Nine offices across Michigan and notable growth in Muskegon and Detroit locales point to regional expansion and client demand. Targeted regional solutions, recruiting/HR outsourcing support, and local market engagement programs could drive practice area cross-sells and client acquisition.

Industry Thought Leadership Regular recognition as a top firm and notable M&A practitioners enhances brand credibility. Leverage this for joint marketing, client events, and practice-specific solution campaigns to attract mid-market clients seeking trusted advisors in corporate, employment, and IP matters.