Long-standing Expertise iSelect's 25-year history in providing Australians with savings on household bills positions it as a trusted and established brand, offering opportunities to upsell or cross-sell additional financial products and services.

Diverse Service Portfolio With a comprehensive range of services including health insurance, utilities, and personal finance, there are multiple avenues to introduce complementary offerings or tailored financial packages to existing customers.

Digital Engagement Utilizing a modern tech stack and active social media presence on platforms like TikTok indicates strong digital engagement, presenting opportunities to develop targeted online marketing campaigns and strategic digital partnerships.

Competitive Market Operating in a competitive landscape with similar companies like Finder and Canstar suggests potential for differentiation through enhanced customer experience, loyalty programs, or value-added services to attract and retain users.

Revenue Potential With revenue estimates between 100 million and 250 million dollars, iSelect demonstrates significant market presence, indicating ample opportunities for sales expansion through new product lines, geographic growth, or strategic partnerships.