Broad Product Range Isero offers over 150,000 product items, with more than 50,000 readily available from stock, providing a comprehensive inventory that can meet a wide variety of professional construction and technical needs. This extensive assortment presents opportunities to cross-sell related products and expand account sizes.

Strong Market Presence As the largest ironware wholesaler in the Netherlands with over 70 branches and more than 1,000 employees, Isero has a significant local footprint and brand recognition, enabling sales teams to leverage existing customer relationships and expand into new regional markets efficiently.

Recent Acquisition The acquisition by Grafton Group for approximately $103 million signals a growth trajectory and increased market confidence in Isero. This strategic move opens doors for upselling and integrated solutions within a larger corporate group, offering sale possibilities across broader product categories.

Technical Expertise Isero distinguishes itself not only through its extensive product inventory but also through its deep product knowledge and customer service orientation. This positions sales teams to offer tailored solutions, add value, and strengthen customer loyalty by addressing specific professional needs.

Data-Driven Approach Utilizing advanced analytics tools such as Google Analytics Enhanced eCommerce and modern web technologies, Isero demonstrates a commitment to digital engagement. This focus on technology indicates potential for targeted marketing and data-driven sales strategies to identify and convert new prospects.