ISG

Market ResearchUnited States51-200 Employees

ISG is an independently-owned, full-service market research firm based in the Twin Cities. Founded in 1996, the firm began with a specialization in data-collection. Since then, the company has grown steadily by fostering strong client relationships based on credibility, expertise and trust. Today ISG maintains a leadership position in data collection capability, but also offers a complete range of quantitative and qualitative research services and strategic consultation – delivering truly turnkey information solutions for a broad base of clientele across a wide variety of industries.
Our services include:
  -Assessments and planning
  -Attitude, perceptions, awareness and utilization
  -Brand analysis, re-brand, brand refresh
  -Competitive intelligence
  -Concept testing: Creative, messaging, new product, promotion, merchandising, website
  -Consumer segmentation and profiling: demographic, psychographic and technographic
  -Customer loyalty / net promoter scoring
  -Market potential and penetration
  -Market segmentation
  -Monitoring: Trends, brand health
  -Organizational research: Sales performance, change management, organizational health assessment
  -Pricing strategy
  -Product development / product improvement
  -Product testing
  -Recall: Brand, campaign, message
  -Secondary research
  -Situational analysis
  -Strategy consulting
  -Tracking studies
  -Website usability testing

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