Strategic Partnerships Strong co-branding and expansion potential with Hard Rock Bet through online sportsbook and casino integration in Michigan, creating cross-promotional opportunities, data sharing, and loyalty program alignment to drive player acquisition and retention.

Expanded Hospitality Ongoing capital investments including a new nine-hole golf course and enhanced convention space signal capacity for larger corporate events, tournaments, and incentive trips—a map for targeted B2B sales for meetings, events, weddings, and group travel packages.

Seasonal Diversification Multi-venue entertainment and year-round promotions position Island Resort & Casino as a stable anchor for regional tourism; sales teams can sell packaged experiences combining gaming, golf, spa, dining, and entertainment to regional travel agencies and corporate planners.

Golf & Hospitality Synergy Award-winning golf assets and planned expansions create up-selling opportunities for premium lodging, golf memberships, private events, and golf tourism partnerships with regional clubs, sports groups, and sponsor brands.

Regional Engagement Active participation in regional events and conferences (UP County Commissioners, intercollegiate golf, local media partnerships) offers a gateway for sponsorships, venue sales, and business development outreach to government, associations, and non-governmental organizations.