Insights

Rapid Product Expansion Itch Pet recently launched a grab-and-go flea treatment available in 400 Sainsbury's Local stores across the UK, indicating a strategic focus on increasing retail distribution channels and in-store visibility for their products.

Targeted Market Reach With a presence in major UK retail outlets and a product range tailored for pet health, there are opportunities to expand partnerships with veterinary clinics, pet stores, and online marketplaces to broaden distribution and increase sales.

Tech-Enabled Engagement The company's use of modern digital tools and platforms like Trustpilot, React, and cloud services suggests an openness to leveraging online marketing, customer reviews, and personalized digital experiences to boost customer acquisition and retention.

Financial Growth Potential Although current revenue is within the $0-1 million range, the ongoing product expansion and retail presence present potential for revenue growth, especially with targeted sales efforts toward retail chains and pet care providers.

Veterinary Expertise Led by a qualified veterinary team, Itch Pet's focus on scientifically proven treatments and expert advice increases credibility and trust, creating opportunities for premium product positioning and partnerships with veterinary practices seeking reliable flea and parasite solutions.

Itch Tech Stack

Itch uses 8 technology products and services including Twitter Ads, TikTok Pixel, Amazon Web Services, and more. Explore Itch's tech stack below.

  • Twitter Ads
    Advertising
  • TikTok Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Cloudinary
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • Royal Mail
    Logistics
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Itch's Email Address Formats

Itch uses at least 1 format(s):
Itch Email FormatsExamplePercentage
First@itchpet.comJohn@itchpet.com
43%
First.Last@itchpet.comJohn.Doe@itchpet.com
13%
FL@itchpet.comJD@itchpet.com
1%
First@itchpet.comJohn@itchpet.com
43%

Frequently Asked Questions

What is Itch's stock symbol?

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Itch is a publicly traded company; the company's stock symbol is SWCH.

What is Itch's official website and social media links?

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Itch's official website is itchpet.com and has social profiles on LinkedInCrunchbase.

What is Itch's NAICS code?

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Itch's NAICS code is 54194 - Veterinary Services.

How many employees does Itch have currently?

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As of January 2026, Itch has approximately 24 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: J. Y. W.Head Of Brand: E. J.Head Of Data & Insights: J. S.. Explore Itch's employee directory with LeadIQ.

What industry does Itch belong to?

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Itch operates in the Veterinary Services industry.

What technology does Itch use?

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Itch's tech stack includes Twitter AdsTikTok PixelAmazon Web ServicesCloudinaryCloudflareMicrosoft 365Royal MailX-Content-Type-Options.

What is Itch's email format?

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Itch's email format typically follows the pattern of First@itchpet.com. Find more Itch email formats with LeadIQ.

How much funding has Itch raised to date?

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As of January 2026, Itch has raised $6.3M in funding. The last funding round occurred on Jul 08, 2019 for $6.3M.

When was Itch founded?

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Itch was founded in 2018.

Itch

Veterinary ServicesEngland, United Kingdom11-50 Employees

We’re Itch. We’re here to send pests packing and keep pets healthy, happy and always full of beans (not literally though, imagine the guffs).

A complete range of scientifically proven, vet strength treatments to keep our furry friends flea, tick and worm free. Personalised to your pet and delivered exactly when you need it, so you never forget.

We’re no nonsense and knowledgeable, there’s no fluff here (except for the stuff that’s all over our floors!), so you know where to come if you need a friendly ear and some expert advice. Our Vet Team, led by Dr Zoe Costigan, is professionally qualified in Veterinary Medicines advice. Nothing makes them happier than helping pets and their parents be flea free.

Section iconCompany Overview

Stock Symbol
SWCH
NAICS Code
54194 - Veterinary Services
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $6.3M

    Itch has raised a total of $6.3M of funding over 1 rounds. Their latest funding round was raised on Jul 08, 2019 in the amount of $6.3M.

  • $1M

    Itch's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $6.3M

    Itch has raised a total of $6.3M of funding over 1 rounds. Their latest funding round was raised on Jul 08, 2019 in the amount of $6.3M.

  • $1M

    Itch's revenue is estimated to be in the range of $1M

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