Innovative Technology Recognition iTICKET has been recognized with the Best Technology Innovation award at the 2024 New Zealand Events Association Awards, highlighting their leading-edge ticketing solutions and a strong emphasis on technological excellence, which can be leveraged to position their offerings against competitors.

Growing Market Presence Operating nationwide with over 40 outlets and servicing diverse event genres including festivals, theatre, sports, and community events, iTICKET demonstrates extensive reach and versatility, providing opportunities for partnerships across multiple event sectors and channels.

Strategic Merger Strength The recent merger with Passphere Group enhances iTICKET’s technological capabilities and market portfolio, presenting a chance to offer integrated solutions and expand its client base within the event services ecosystem.

Potential Size & Scale With a relatively small revenue range of $0-1M and a dedicated team of up to 50 employees, iTICKET represents a boutique but innovative player ideal for tailored, high-touch sales approaches, and offering scalable technology solutions for growth.

Niche Market Focus Specializing in niche, community-centered, and diverse event types with a local Kiwi footprint, there are opportunities to tailor sales pitches around regional engagement and personalized service, fostering stronger customer relationships and loyalty.