itracks Email Format
Market ResearchSaskatchewan, Canada11-50 Employees
itracks is a market research company based in Saskatoon, Saskatchewan, specializing in online focus groups and qualitative data collection. Its offerings cover qualitative and quantitative research, online communities and panels, complemented by multimedia capabilities. The firm is described as a world-leading expert in online qualitative applications and holds patents in the field, serving a global clientele of market research professionals and large enterprises, including Fortune 500 companies. Within the market research industry, itracks positions itself as a provider of client-focused, reliable and flexible online research capabilities. A notable development in recent years is a March 2023 partnership with Lumivero, the developer of NVivo, to advance its qualitative data collection offerings.