Industry Recognition Itracks has received multiple awards from the Market Research and Intelligence Association for its multinational research projects, highlighting its credibility and excellence in the industry. This recognition positions it as a trusted partner for large-scale, high-profile market research initiatives.

Technological Innovation The company has launched advanced platforms like the itracks Realtime system and Qualitative on Tap, demonstrating a focus on innovative, cloud-based qualitative research tools that enhance client engagement and data collection speed.

Strategic Partnerships Partnering with Microsoft to leverage cloud infrastructure indicates a commitment to providing secure, scalable, and reliable solutions, which can be appealing to enterprises seeking robust and compliant research platforms.

Growth & Investment Recent growth financing of 1.1 million dollars reflects investor confidence and potential for expansion, suggesting opportunities to introduce complementary solutions or services to support their scaling efforts.

Market Position & Size With a smaller team of 11-50 employees and annual revenues between 1 and 10 million dollars, Itracks is positioned as a boutique yet reputable player in qualitative research, making it suitable for targeted upselling of advanced analytics, additional platform modules, or enterprise integration services.