It's Relevant TV

Broadcast Media Production and DistributionConnecticut, United States2-10 Employees

It's Relevant TV builds custom, ad-free television networks for public spaces across the United States, delivering short-form programming from licensed video libraries augmented with clients' promotions, QR codes, and social integrations. The platform blends human curation with AI-driven delivery to keep channels current and non-repetitive, and it is based in Norwalk, Connecticut with a small team focused on turning waiting rooms and lobbies into engagement opportunities. The company serves a broad range of spaces, including medical offices, restaurants, car dealerships, retail shops, salons, fitness centers, pharmacies, hotels, arenas, libraries, and franchises in more than 18 states. It emphasizes content control and brand safety, allowing clients to select categories and promote their services while avoiding external ads; the system is designed to be low-maintenance and scalable for single or multi-location brands. The organization traces its origins to 2011 as a hyper-local video news operation, and today applies that storytelling to educate, entertain, and support business growth through in-store television.

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