Expansive content library Paramount+ offers a vast library of original series, hit shows, and popular movies from renowned brands and production studios like BET, CBS, Comedy Central, MTV, and Nickelodeon. This diverse content range can be leveraged to attract a wide range of subscribers with varied entertainment preferences.

Live sports advantage With exclusive streaming rights to major sports properties and every CBS Sports event, including popular soccer leagues, Paramount+ has a competitive edge in sports programming. Leveraging this advantage can be a key selling point for attracting sports enthusiasts to the platform.

Strategic partnerships Recent partnerships, such as launching Paramount+ on the Monomax streaming platform and collaborating with Shinsegae Group for a theme park in South Korea, showcase Paramount+'s strategic approach to expanding its reach and offerings. Exploring similar partnerships can open up new avenues for sales growth.

Flexible subscription tiers By introducing new subscription tiers (basic with ads and premium plans) in key markets like the U.K. and Ireland, Paramount+ is catering to varying customer preferences and budget constraints. Utilizing this flexibility in pricing and offerings can help tailor sales pitches to diverse audience segments.

Acquisition by Reliance Industries Following the acquisition by Reliance Industries Limited, which also acquired a significant stake in Paramount Global, there are opportunities to leverage the financial backing and market presence of Reliance to drive sales expansion globally. Collaborating on marketing initiatives or joint ventures can help tap into new markets and customer bases.