Vertical integration Leverage IVC Group as a robust LVT player with multiple brands (IVC, Moduleo, Leoline, Xtrafloor) under Mohawk ownership to cross-sell commercial and residential flooring solutions to contractors, developers, and retailers.

Global footprint Target expansion opportunities in the US and European markets where IVC operates production units and a large workforce, focusing on large-scale commercial projects and hospitality renovations that require durable, scalable flooring solutions.

Innovation drive Position new product introductions and R&D-led solutions to address market needs, offering clients access to Centre of Excellence innovations that improve installation efficiency, lifecycle performance, and sustainability metrics.

Digital channels Capitalize on the online portal and e-commerce potential to streamline dealer onboarding, provide product configurators for commercial projects, and upsell bundled flooring packages with Xtrafloor accessories.

Sustainability edge Highlight future-focused product development and environmental considerations to attract sustainability-minded brands and regulations-driven customers, differentiating from competitors with a clear planet promise.