New client wins Ivory has been actively securing new clients across the equipment finance sector, including solar and energy storage financing, commercial banking, and asset finance groups. This indicates ongoing market demand for SuperTRUMP pricing and Web solutions, presenting opportunities to upsell deeper usage, add-on modules, or expanded scale for existing clients.

Broad industry reach Clients span energy, banking, advisory, and vendor financing, signaling a versatile platform suited to diverse deal types such as operating leases, direct finance leases, sale/leasebacks, and vendor financing. Use this to position SuperTRUMP as a single, scalable pricing engine across multiple verticals within target accounts.

Cloud and web readiness Continued emphasis on Web platform and cloud services with a tech stack including AWS and modern marketing tools. This suggests ripe opportunities to offer hosted deployments, scalable cloud-based modeling, and enhanced analytics or integration services for enterprise clients seeking modernization.

Product expansion momentum Recent product updates like SuperTRUMP 22 and AMS enhancements show a commitment to evolving capabilities. This creates openings for consultative sales around upgrade paths, migration services, and modernization programs for existing customers, as well as cross-sell of new features.

Private sector growth Revenue range and mid-market client base indicate potential for scalable engagement with mid-sized financial services firms, equipment financiers, and corporate credit teams. Target these segments with tailored pricing and ROI-focused proposals that highlight faster time-to-value and improved profitability through SuperTRUMP.