People first Target opportunities that emphasize collaborative environments and wellness-focused spaces since izzy+ positions itself around people, learning, and collaboration. Pitch products as tools to enhance team creativity in offices, classrooms, and healthcare settings where staff well-being and engagement matter.

Diverse brand lines Leverage the multiple brand names (izzy, Harter, Fixtures, ABCO) to tailor pitches by project type or client segment, offering bundled solutions for design firms, corporate interiors, and educational institutions seeking cohesive aesthetic across spaces.

Mid-market focus With a revenue range of 100M-250M and 51-200 employees, target mid-market organizations that require scalable furniture and design solutions, emphasizing reliable delivery, design support, and mid-size account management.

Design and wellness Position products as enabling wellness and collaboration in work and learning environments, aligning with procurement needs for ergonomic, sustainable, and flexible furniture suitable for hospitals, classrooms, and boardrooms.

Tech-enabled engagement Highlight opportunities to integrate digital tools and analytics for space planning and post-occupancy evaluation, offering value through data-driven design and usage insights to facilities teams seeking measurable outcomes.