Regional SMB footprint Target small to mid-sized printing clients in the Irving, Texas area and surrounding markets, highlighting cost efficiency and personalized service as differentiators for businesses with 11-50 employees.

Web technology leverage Leverage their current tech stack (WebPack, jQuery, OpenResty, Google Analytics) to propose modernization upgrades, performance enhancements, and analytics-driven marketing services to improve online lead generation and customer engagement.

Revenue growth potential With reported revenue in the 1–10 million range, position scalable print and marketing automation solutions to support growth, cross-sell services like advertising materials, banners, packaging, and digital print capabilities.

Competitive landscape Highlight opportunities by benchmarking against peers like MOO and GotPrint; offer tiered service packages, quick-turnaround options, and localized campaigns to win share in a competitive market.

Thought leadership Capitalize on their 2018 'five ways to keep tabs on competitors' initiative by providing ongoing competitive intelligence, market trend reports, and advisory services that align with their marketing-focused messaging.