Expansion through partnerships Jaanuu has secured partnerships with key industry players such as the North-American Association of Uniform Manufacturers & Distributors and Bold Metrics. Leveraging these partnerships can open up new sales channels and increase market reach.

Leadership transformation With the recent appointment of Michael Alexander as the CEO and Dan Alder as the CMO, Jaanuu has strengthened its leadership team with experienced professionals from renowned brands like Nike. This leadership transformation can drive strategic sales initiatives and foster brand growth.

Technology-driven market approach Jaanuu employs a tech stack including LiveIntent, TikTok Pixel, and Webpack among others, showcasing a commitment to leveraging technology for marketing and sales strategies. Utilizing advanced tech tools can enhance customer engagement and conversion rates.

Financial backing for growth Having received significant funding of $97.6M, Jaanuu is well-positioned to fuel its growth and sales expansion initiatives. This financial backing provides stability and resources to capitalize on market opportunities.

Unique product positioning Jaanuu's innovative antimicrobial-finished products have disrupted the medical apparel market, offering a unique selling proposition that resonates with modern consumers. Highlighting this differentiation in sales pitches can attract customers seeking advanced garment solutions.