Healthcare partnerships JAANUU actively engages with healthcare events and institutions, such as Nurses Week activations and healthcare professional appreciation nights, presenting opportunities to sell to hospital networks, clinics, and affiliated purchasing groups through event sponsorships, B2B partnerships, and bulk orders.

Expansion momentum The company has expanded into premium retailers and Nordstrom via the Core Collection, indicating a strategy to reach broader consumer channels while maintaining professional-grade scrubs, suggesting growth opportunities through omni-channel selling, white-labels, or exclusive hospital program launches.

Direct-to-institution tools With a physician-founded background and strong product differentiation in ergonomics and proprietary fabrics, JAANUU is well positioned to pitch to healthcare systems, surgical centers, and large clinics seeking durable, comfortable uniforms and potential supply contracts.

Tech-enabled selling JAANUU uses a modern tech stack including Salesforce, HubSpot, and e-commerce integrations, enabling scalable outbound, account-based marketing, and CRM-driven corporate sales, ideal for building targeted hospital account campaigns and renewals.

Financial scale Reported revenue in the mid tens of millions with substantial funding supports sales capacity for larger B2B deals, suggesting readiness for multi-year licensing or bulk procurement agreements with healthcare networks and distribution partners.