Retail Channel Expansion JAANUU's Core Collection is now available on Nordstrom.com, demonstrating scalable retail capability. This opens opportunities to pursue additional department store and e-commerce partnerships, while leveraging existing distributor networks like S&S Activewear to reach hospitals and clinics.

Distributor Growth JAANUU's partnership with S&S Activewear in 2025 shows a viable model for expanding through medical uniform distributors. There is potential to onboard more distributors serving hospitals, clinics, and regional health networks to broaden procurement channels.

Sizing & Data JAANUU collaborates with Bold Metrics for sizing insights, signaling a data-driven advantage in reducing returns and improving fit for clinicians. Position as a sizing solution for hospital programs and distributor catalogs to drive trust and efficiency.

Healthcare Credibility As a physician-founded brand with healthcare-focused events like Nurses Week activations, JAANUU has credibility with clinicians. Target hospital procurement, GPOs, and regional health networks with physician-led storytelling and clinician testimonials.

Fabric Differentiation Proprietary fabrics and a unique knit material differentiate JAANUU in a crowded scrubs market. Highlight performance, comfort, and durability to justify premium pricing and explore private-label or co-brand opportunities with larger healthcare programs and retailers.