Growth Opportunity Mid-tier fitness business with monthly revenue in a wide range (1M-10M) and a small team (11-50 employees) suggests potential for scalable partnerships, franchising guidance, or B2B sponsorships with local sports brands to accelerate member growth.

Targeted offering Provide specialized B2B packages for youth programs and after-school activities given the structured children’s program, enabling schools, community centers, and youth leagues to outsource safe, licensed boxing and self-defense classes.

Digital Marketing Current tech stack includes Google Ads and marketing/SEO tools; explore expanded digital campaigns, targeted local ads, and content partnerships with combat sports influencers to raise local awareness and drive trials.

Diversified Programs Strong emphasis on multiple disciplines (boxing, kickboxing, Muay Thai, bootcamps) presents cross-sell opportunities for personal training and family memberships, plus corporate wellness programs targeting Tempe employers.

Community & Safety Professional instructors with real combat experience plus a safety-focused self-defense curriculum can be packaged as premium training for high-visibility events, youth programs, and partnerships with community organizations seeking trusted fitness providers.