Mid-market niche Target mid-sized construction defect and general liability clients in need of defense expertise, focusing on insurance companies, TPAs, and self-insured firms to align with the firm’s core client base and cost-conscious litigation management.

ADR strength Leverage the firm’s strong emphasis on alternative dispute resolution to offer services around early mediation, settlement planning, and cost-saving strategies, appealing to clients seeking fast, predictable outcomes.

Efficiency focus Highlight robust litigation management processes, timely reporting, and budgeted evaluations to attract clients prioritizing transparency, cost control, and reduced time-to-resolution.

Geographic/industry fit Position the firm as a responsive, professional civil defense option for construction-related, environmental, mold, and product liability matters with a reputation for aggressive trial readiness when needed.

Tech-enabled services Promote the firm’s digital readiness and client-facing tools (case reporting, dashboards, ADR-enabled workflows) as value-adds in engagements with technology-friendly insurers and risk managers.