Ecommerce Optimization Leverage the existing WordPress and WooCommerce setup to optimize the rug catalog, streamline checkout, and expand shipping and payment options. Propose conversion-rate improvements, site-speed enhancements, and marketplace or wholesale integrations to grow sales without needing a large team.

Content Marketing Their rich library of photos and educational content about knots, looms, dyes, prices, and designs is a valuable asset. Develop a content monetization plan through affiliate programs, sponsored guides, premium tutorials, and enhanced SEO to attract rug enthusiasts and generate qualified leads.

Boutique Positioning Brand as a design-forward, high-touch source to attract interior designers and hospitality projects. Offer exclusive collections, custom orders, and design partnerships to differentiate from larger competitors and command premium pricing.

Wholesale Partnerships Target wholesale and B2B channels such as interior designers, boutique retailers, and hotels. Propose a wholesale portal, dropship options, and co-marketing programs to broaden distribution and streamline purchasing for professionals.

Analytics and Automation Utilize analytics tooling to map customer journeys and optimize marketing spend, with automation for email nurture, retargeting, and order/inventory workflows to grow revenue efficiently with a lean team.