Intermodal Transportation Partnerships Jadrolinija's partnership with Croatia Airlines presents an opportunity for collaboration with other airlines to offer combined air and sea travel packages, enhancing customer experience and driving sales.

Expansion into International Routes With scheduled services for routes between Croatia and Italy, Jadrolinija can explore opportunities to expand its international presence by introducing new routes, enhancing connectivity, and attracting more passengers.

Digital Marketing Potential Utilization of Google Ads, Facebook Pixel, and PWA indicates Jadrolinija's focus on digital marketing. Leveraging advanced technologies can further boost brand visibility, customer engagement, and drive sales growth.

Competitive Positioning Strategy By studying and learning from similar companies in the industry such as Irish Ferries, Color Line, TT-Line, Viking Line, and P&O Ferries, Jadrolinija can identify competitive strategies to differentiate itself, enhance services, and target new customer segments to increase sales.

Innovative Scheduling and Service Offerings Launching 2021 schedules for specific routes like Bari - Dubrovnik and Ancona - Zadar showcases Jadrolinija's proactive approach. By introducing unique travel packages, exclusive onboard services, or seasonal offerings, the company can boost sales and attract more passengers.