Green InitiativesViking Line has shown a strong commitment to sustainability by launching green conferences and sea conferences, as well as partnering with Gasum for fuel services. These eco-friendly initiatives can be leveraged to attract environmentally conscious customers and businesses.

Scheduled Freight ServiceThe introduction of scheduled freight service with transport running on biofuel presents an opportunity to target logistics companies and industries looking for sustainable shipping solutions. Viking Line's focus on eco-friendly transport can be a key selling point in this segment.

Collaborations with PortsPartnerships with Ports of Stockholm and the Port of Turku indicate Viking Line's strategic approach to expanding its network. Sales teams can capitalize on these collaborations to offer integrated maritime solutions and explore new routes in partnership with key ports.

Daily Transport ServiceThe commencement of daily transport services between Helsinki and Stockholm on the Viking Cinderella vessel signifies increased accessibility and frequency for passengers. This development opens up opportunities to target regular commuters, tourists, and businesses seeking efficient travel options.

Employee ExpansionThe addition of Kathrin Schiemann to the Viking Line team hints at potential growth initiatives or organizational enhancements. Utilizing this new talent acquisition to strengthen business relationships, particularly in the maritime and shipping sector, could lead to expanded sales channels and partnerships.