Strategic partnerships Opportunity: JMU is actively engaging in community initiatives and counseling partnerships with local organizations (CAPS and Boys & Girls Clubs collaboration). Sales angle: propose scalable student wellness, counseling, and community engagement platforms or partner programs that enhance internship and service-learning experiences.

Student experience Opportunity: JMU recognizes interns with Virginia Top Employer for Interns, indicating a strong focus on student employment and experiential learning. Sales angle: offer campus-wide career services tech, internship management tools, or employer branding solutions to attract top student talent.

Athletics reach Opportunity: Multiple coaching hires and athletics leadership appointments suggest growing sports programs and student-athlete engagement. Sales angle: explore sports performance analytics, recruiting platforms, fundraising CRM, or athletic department software to scale operations.

Leadership momentum Opportunity: New university president installed in 2026 combined with recognized regional awards for student services. Sales angle: present strategic planning, governance dashboards, and executive decision-support tools tailored to higher education leadership.

Technology footprint Opportunity: Diverse tech stack across collaboration, ERP, GIS, and media tools indicates openness to integrated solutions. Sales angle: propose enterprise integrations, data analytics, GIS-based campus planning, or unified communications enhancements to streamline operations.