Small firm, high potential Target as a boutique PR agency with tight leadership and high-touch services. Upsell scalable PR campaigns, media outreach, and crisis communication packages tailored for startups and niche industries seeking personalized attention.

Tech-forward operations Leverage their existing tech stack (AWS, S3, Google Workspace) to propose integrated digital PR solutions, analytics dashboards, and cloud-based collaboration tools that streamline reporting, media monitoring, and client collaboration.

Moderate revenue, growth needs With reported revenue in the mid six figures to low seven figures, present tiered services and performance-based retainers, plus add-on digital marketing, content creation, and influencer outreach to accelerate revenue growth.

New York presence Capitalize on their location in New York by offering access to a broad media ecosystem, event PR, press tour coordination, and local partner networks to amplify coverage in high-value markets.

Industry adjacency Position as a partner for professional services and mental health/psychology-adjacent firms (given similar size and revenue peers in the market) for specialized PR programs, thought leadership campaigns, and association-facing communications.