Local market focus Target Jay Hatfield as a small to mid-size IT services provider serving Columbus, KS with potential needs in digital storefronts, inventory management, and local marketing technology to scale their automotive sales operations.

Tech stack leverage Leverage their modern stack including Next.js, Google Cloud, Microsoft 365, Cloudflare Insights, and Fullstory to offer integrated cloud, analytics, and optimization solutions that enhance website performance, data analytics, and user experience.

Growth potential With revenue in the low millions and a lean team, there is opportunity to provide scalable IT services such as security hardening, cloud optimization, CRM/ATS integration (iCIMS familiarity suggests applicant tracking needs), and cost-effective IT outsourcing.

Competitive positioning Position as a nimble regional technology partner capable of rapid deployment and personalized support, contrasting larger financial services peers with their small business context to address agility, responsiveness, and cost efficiency.

Digital experience Their emphasis on vehicle listings and inventory suggests opportunities in website performance optimization, conversion rate optimization, and analytics-driven marketing tech to improve lead capture and sales funnel efficiency.