Niche Market Target the dollhouse miniatures and hobbyist segment with cross-sell opportunities for related wellness and relaxation products, classes, and workshops to enhance crafting experiences.

Low Footprint With a small team, propose scalable, low-cost outreach via digital channels (email campaigns, social media ads, content marketing) to maximize reach for their 20,000-item catalog and upcoming events.

Digital Footprint Leverage their existing tech stack (BigCommerce, Google Analytics, Google Cloud) to optimize product discovery, retargeting, and personalized recommendations for dollhouse enthusiasts.

Community Engagement Develop partnerships with hobbyist communities, local maker events, and artisanal markets in Morgantown and surrounding areas to drive foot traffic and on-site classes.

Expansion Potential Offer premium workshops, subscription boxes, or exclusive artisan pieces to create recurring revenue streams and attract collectors seeking unique miniatures.