Small practice focus Target Jenkins Accounting as a lean, small-business accounting firm likely needing affordable, scalable cloud accounting and client management solutions that fit a tight budget and staff size.

Tech stack opportunities Leverage their existing use of QuickBooks, Office 365, AWS, and analytics tools to offer integrated fintech or cloud migration services, add-ons, and security/compliance offerings tailored to midsize growth.

Growth potential With revenue under one million and a local Michigan footprint, there is opportunity to upsell practice management, workflow automation, and digital marketing analytics to attract more clients and increase recurring revenue.

Competitive positioning Position as a cost-effective, local alternative to larger brands by emphasizing personalized service, rapid onboarding, and compliance expertise for small businesses in the Jackson, Michigan area.

Expansion readiness Prepare offerings around scalable hosting, data security, and remote collaboration tools to support client expansion or remote services, aligning with the firm’s cloud and analytics capabilities.