Comprehensive Service Offering Jessen Press provides a full spectrum of printing services including traditional offset, digital printing, design, signage, mailing, and fulfillment. This positions them as a one-stop shop for clients seeking integrated print and marketing solutions, creating cross-selling opportunities across their diverse service portfolio.

Emphasis on Digital Capabilities With advanced technology integrations such as variable data printing and digital graphic display printing, Jessen Press appeals to clients requiring personalized and targeted marketing campaigns. Leveraging this, there is potential to upsell innovative digital solutions to existing customers seeking customized print products.

Market Focus and Competitiveness Operating in a competitive space with peers like GotPrint and Vista, Jessen Press can target small to medium-sized businesses that need high-quality, localized printing services. Positioning as a premium yet flexible print partner can attract customers looking for personalized service over larger, impersonal providers.

Location Advantage Situated in Minnesota with a relatively small team, Jessen Press can capitalize on localized marketing efforts and regional business networks to grow their customer base. Expanding outreach in nearby commercial sectors may open additional sales channels.

Growth Potential With estimated revenues between $10M and $25M and a niche service offering, there is significant growth potential by expanding partner collaborations, enhancing online marketing, and targeting industries that rely heavily on print marketing, such as retail, events, and direct mailing campaigns.