Strategic partnerships Leveraging longstanding IBM Maximo specialization and status as an IBM Business Partner can open doorways to upsell large enterprise asset management (EAM) projects with existing IBM-based ecosystems and cross-sell related services such as hosting, upgrades, and mobile solutions.

Growth potential Mid-sized IT services firm with 11-50 employees and revenue in the 10M-25M range presents a scalable target for expanding consulting services, managed hosting, and implementation support to public infrastructure, transit, and higher education sectors seeking modernization of asset lifecycles.

Executive outreach Recent leadership hire in sales and marketing signals a push to accelerate client acquisition; prioritize engaging with Jim Lindsay’s network to accelerate new logos in asset-intensive industries and leverage his go-to-market initiatives.

Sector focus Strong alignment with public infrastructure, transit, and higher education creates opportunities to target government agencies and universities that require compliant, cost-reducing EAM solutions, especially for asset-intensive campuses and facilities management.

Value propositions Emphasize total cost of ownership reductions, asset longevity, and maintenance efficiency enabled by Maximo and EAM best practices, while offering bundled services such as hosting, training, and site improvements to create multi-year engagements.