Mid-market niche Target Jimmy Johns Sandwiches as a small to mid-size research services firm with a modest revenue range and a leaner team, offering scalable research and analytics solutions that fit their size and growth stage.

Local presence Leverage their Champaign, Illinois base to propose regional market intelligence, competitive benchmarking, and location-focused research services that align with regional stakeholders and potential expansion plans.

Growth opportunities Position value around expanding capacity and speed of insights to support decision making as revenue scales, including agile research methods, faster reporting cycles, and cost-effective data collection.

Tech enablement Offer insights into modern research tech stacks and data automation that can reduce manual workloads, improve accuracy, and enable scalable reporting for a growing small-to-midsize firm.

Competitive positioning Differentiate by emphasizing customer-centric research outcomes, industry-standard methodologies, and flexible engagement models that appeal to a firm referenced alongside larger national players.