Community Engagement Joan Franklin's identification with a local arts and crafts niche suggests opportunities to offer targeted art supply packages, craft workshops, or local sponsorships to enhance community involvement.

Digital Presence With an existing website and use of industry-standard technologies, there is potential to expand online marketing efforts or integrate e-commerce solutions to increase reach and sales online.

Market Positioning Positioned within the retail art supplies sector, Joan Franklin can benefit from partnerships with educational institutions, art programs, or hobbyist communities to boost customer base and sales channels.

Tech Utilization The company's current technology stack provides a foundation for integrating data analytics or CRM tools to better understand customer preferences and personalize marketing campaigns.

Competitive Landscape Being a small business amid larger players like The Princeton Review or Kaplan indicates potential for niche specialization or exclusive product offerings to differentiate from competitors and attract dedicated customers.