Public policy focus Target government and municipal procurement teams involved in infrastructure and public transit projects, leveraging JMA's mission to promote good jobs and equitable contracting as a value proposition to secure RFPs and consulting engagements.

Legal and compliance momentum Recent litigation against Hyundai and collaboration history with trade unions highlight a track record in labor practices and worker rights, offering opportunities to position as an advocate for compliant supply chains and responsible vendor partnerships.

Scale and partnerships With a mid-to-large organizational footprint and revenue in the billions, there is potential for high-impact collaborations with government-facing policy initiatives, coalitions, and multi-stakeholder programs that require policy analysis, research, and advocacy support.

Tech and outreach ready Existing tech stack including Google Ads, marketing automation, and CRM tools suggests capacity for digital campaigning, stakeholder outreach, and data-driven programmatic services to support public equity campaigns and procurement advocacy.

Industry alignment Alignment with labor, public policy, and social justice spheres combined with experience in workforce development positions JMA to pursue services around compliance training, workforce mapping, and impact measurement for public projects and funded initiatives.