Virtual coaching Target Jodie's core product as a scalable leadership coaching solution for first-time managers, highlighting quick 2–5 minute pre-meeting guidance and structured 20–45 minute sessions to fit busy schedules. Emphasize expansion into organizations seeking scalable manager training without time-heavy courses.

Retention and growth Position Jodie as a tool that converts insights into accountable actions through commitment tracking, offering measurable improvements in manager effectiveness and onboarding success. Use pilot programs to demonstrate impact on retention and performance for new managers.

Tech-enabled delivery Leverage the current tech stack and cloud infrastructure to pitch seamless integration with existing HRIS, collaboration platforms, or intranets, emphasizing fast deployment, data privacy, and scalable onboarding for growing teams.

SMB to mid-market With a small team and strong revenue scale signals, target growth-oriented small to midsize enterprises that need leadership coaching at scale, offering tiered pricing and configurable coaching workflows to fit various team sizes.

Strategic partnerships Explore partnerships with professional networks, executive coaching firms, and training providers to expand reach, co-branding opportunities, and bundled offerings that strengthen Jodie’s value proposition for diverse customer segments.