Large North American footprint Target municipal and contractor procurement teams across Canada and the U.S. with a focus on long-running service contracts, standardized preventative maintenance programs, and unified Parts & Service support from factory-trained technicians.

Vehicle and equipment breadth Cross-sell and upsell opportunities across the full product line including Refuse & Recycling Collection Vehicles, Street Sweepers, Sewer Equipment, Vacuum Excavators, and related accessories like Camera Systems and DOT Liquid Vacuum Trucks, plus consumables and service plans.

Service excellence emphasis Leverage 24/7 service facilities and preventative maintenance programs to win service-centric RFPs, expand after-sales renewals, and lock in longer-term revenue through parts, warranty work, and training offerings.

Strategic partnerships Capitalize on recent partnership activity (e.g., New Way Trucks collaboration) to approach multi-site municipalities and regional distributors seeking enhanced after-sales support, cross-border coverage, and expanded service networks.

Market signals Position as a premier infrastructure-maintenance equipment provider to capitalize on public-sector investments in municipal upgrades, noting the company’s scale, national network, and notable product innovations to differentiate in competitive tenders.