Strategic partnerships Potential upsell from existing partnerships and co-branded research opportunities revealed by recent collaborations with New Home Trends Institute and industry events; explore joint studies, sponsored reports, and cross-promotional programs to expand market reach.

Housing market focus Strong domain in residential and homebuilding research suggests opportunities to offer subscription research services, market forecasts, and custom analyses to builders, developers, and housing policymakers seeking forward-looking insights.

Executive targeting C-suite and senior executives are primary buyers of independent research; prioritize outreach to real estate developers, homebuilders, and builders’ associations with tailored executive summaries and high-level decision-support deliverables.

Tech-enabled insights Utilize their tech stack and analytics capabilities (WordPress, Vue.js, Google Analytics) to propose data-driven products, dashboards, and automated reporting for clients requiring timely market indicators and KPI tracking.

Growth signals Revenue size and aggressive talent branding (PALS program) indicate a growth-focused firm; position value props around scalable research programs, recurring engagements, and rapid-turnaround projects for sustained client ROI.