Strong Market Position Greystone's leadership in HUD multifamily and healthcare lending, combined with its top 10 ranking in Fannie Mae and Freddie Mac multifamily finance, positions it as a dominant player in commercial real estate finance, offering opportunities for partnerships or product expansion.

Expansive Transaction Volume With a $12 billion transaction volume in 2024 and over $100 billion in loan servicing assets, Greystone demonstrates extensive market activity, indicating potential for targeted service offerings or financing solutions to support ongoing growth.

Strategic Alliances The partnership with Cushman & Wakefield enhances Greystone’s full-service investment and advisory capabilities, presenting sales opportunities in technology solutions, data analytics, or platform integrations that could further strengthen their service offerings.

Investment Growth & Capital Recent issuance of 500,000 Series B Preferred Units and increased stake from institutional investors suggest a strong capital foundation, opening opportunities for investment-related services, asset management solutions, or growth capital products.

Tech Adoption & Data Utilizing modern technologies like React Router, Azure Front Door, and others indicates Greystone’s focus on digital innovation, which may present sales prospects for new tech integrations, cybersecurity, or data management tools to enhance operational efficiency.