Premium Portfolio Growth Leverage Fells’ status as a leading UK importer of premium, family-owned wineries to upsell exclusive, high-margin wines to top restaurants, hotels, and national retailers seeking notable names like Guigal, Champagne Henriot, Louis Latour, and more.

New Brand Partnerships Capitalize on recent and upcoming additions such as ColleMassari Estates and Burgundy producer Maison Louis Latour to position yourselves as the go-to partner for new, sought-after brands in the UK on- and off-trade channels.

Strategic Events Access Engage attendees of Fells’ Portfolio Tasting and other events to convert interest into partnerships, offering exclusive allocations, early access releases, and tailored hospitality wines for fine dining and luxury venues.

Market Expansion Fit Target growth opportunities in premium on-trade segments aligned with Fells’ hospitality focus by proposing curated wine lists, staff training, and sommelier-led programs for prestigious UK restaurants and hotel groups.

Digital & Outreach Acceleration Utilize Fells’ tech stack and digital channels (Drupal/WordPress site, email, and search tools) to deploy targeted campaigns for new producer launches, event-driven promotions, and coordinated retailer partnerships to drive rapid distribution expansion.