Premium portfolio Target high-end hospitality and retailers seeking premium family-owned wines. Leverage Fells’ established relationships with top restaurants, hotels, and national retailers to propose exclusive or limited-edition selections from renowned producers in their portfolio.

Expansion momentum Capitalize on recent portfolio expansions, including Maison Louis Latour and new Burgundy offerings. Propose partnerships for exclusive distribution, staff tastings, and co-branded promotions to drive select wine program growth in the UK on-trade and off-trade.

Strategic alliances Leverage ownership by Symington Family Estates and connections to major wine groups to position joint marketing initiatives, vintner-led events, and collaborative sourcing with other premium producers to broaden the sales funnel.

Brand storytelling Emphasize heritage and provenance from long-standing family-owned wineries. Develop narrative-driven POS, tasting experiences, and education sessions to justify premium pricing and build loyalty among discerning customers.

Digital engagement Utilize Fells’ web presence and tech stack to drive lead capture from industry buyers. Recommend content series, virtual tastings, and targeted email campaigns highlighting new arrivals and portfolio additions to convert prospects.