Strong Industry Recognition Liberty Wines has received numerous prestigious awards, including the IWC On-Trade Supplier of the Year 11 times in the past 12 years and recent accolades at the 2023 awards, highlighting its reputation for excellence. This recognition underscores the company's credibility and positions it as a trusted supplier within the upscale hospitality and retail sectors, creating opportunities for premium product partnerships.

Diverse Portfolio & High-Quality Producers With an award-winning portfolio of over 400 producers from 25 countries, Liberty Wines offers a diverse selection of high-quality wines, including numerous medals and accolades. This extensive range provides multiple cross-selling opportunities across different customer segments, especially premium restaurants, bars, and retail outlets seeking top-tier wine options.

Expanding Market Presence Liberty Wines has grown significantly over 27 years from a small start-up to a substantial team of over 240 employees servicing the UK and Ireland. Their established market presence indicates a solid distribution network and customer base, which can be leveraged to expand into new regions or channels within the beverage and hospitality industries.

Recognition and Awards as Selling Points Consistent industry awards and medals for their wines and producers serve as effective marketing and sales tools. Highlighting these accolades can help sales teams position Liberty Wines as a provider of award-winning wines, appealing to discerning clients who value quality and prestige.

Technology and Service Focus Liberty Wines employs a robust tech stack including platforms like GitHub, Segment, and Oracle, supporting high standards of communication and service delivery. Their focus on industry-leading customer service and strong producer relationships suggests opportunities to offer tailored solutions or premium service packages to enhance client engagement and loyalty.