Premium Steak Appeal Position John Howie Steak as a premier, chef-owned steakhouse in the Pacific Northwest with a strong emphasis on dry-aged, live-fired cooking and a high-end wine program to attract corporate dining, high-spend consumers, and local gourmets seeking exceptional experiences.

Wine and Spirits Leader Leverage the extensive single malt, bourbon, cognac collection and EnoMatics wine dispensing to cross-sell premium beverages, wine locker memberships, and private event tastings to affluent guests and wine enthusiasts.

Executive Lunch & Dinner Highlight lunchtime and dinner hour flexibility for business clients by promoting weekday lunch offerings and sophisticated late-night dining options to capture corporate accounts, client entertainment, and after-work gatherings.

Local Sourcing Story Emphasize fresh local seafood, seasonal menus, house-made breads and desserts to attract customers prioritizing locally sourced, high-quality ingredients, and to appeal to sustainable and farm-to-table minded groups.

Experiential Hospitality Market the seasoned management team and personalized service alongside private, temperature-controlled wine lockers to corporate clients and event planners seeking premium, hassle-free experiences for meetings, celebrations and private dining.