Mid-market Civil Target Johnson & Associates as a mid-sized civil engineering and surveying firm with annual revenue in the 10 to 25 million range and a team size of 11-50 employees. Position services to optimize project delivery, compliance, and surveying accuracy for public and private sector clients.

Full-service Offering Leverage their broad service scope in land development, transportation, utilities, hydraulics, planning, construction inspection, and surveying to cross-sell complementary offerings such as BIM-enabled design, geospatial data services, and construction administration technology to streamline approvals and project closeout.

Regional Focus Emphasize opportunities within Oklahoma and Midwest markets where they operate, while also highlighting national capabilities to win larger multi-site projects. Consider partnerships or subcontracting arrangements for transportation and utility megaprojects.

Digital Modernization They use WordPress, Shopify, and Microsoft 365 with Azure Active Directory; explore upsell of secure cloud collaboration, client portals, and project management integrations, plus website and marketing optimization to attract public sector RFPs.

Growth Readiness With competitive peers and a revenue tier similar to mid-sized firms, propose scalable solutions such as CRM adoption, proposal automation, and data analytics to improve bidding efficiency, client relationship management, and recurring revenue opportunities.