Insights

Growth traction Strong revenue near mid-market levels and recent quarterly beat signals expanding market demand for outdoor recreation equipment, presenting opportunities to introduce higher value accessories, integrated tech solutions, and aftermarket services to sustain growth.

Executive changes New Group Vice President of Diving and a new CFO indicate leadership behind strategic expansion in diving products and financial optimization, creating openings for targeted partnerships, co-marketing campaigns, and technology collaborations in core product lines.

Acquisition momentum Recent acquisition of Endless Summer Technologies and strategic asset investments in diving equipment supplier capabilities suggest a willingness to integrate external tech and supply chain improvements, opening doors for supplier relationships, OEM collaborations, and channel partnerships.

Global footprint Investment in Southern Africa assets and international market positioning imply opportunities to tailor regional distribution, localized marketing, and region-specific product bundles for dealers and installers in aquatic recreation channels.

Brand trust Consistent recognition as a trustworthy outdoor leisure brand supports upsell opportunities with trusted premium gear, loyalty initiatives, and expanded service offerings such as maintenance plans and extended warranties to boost customer lifetime value.

Similar companies to Johnson Outdoors Watercraft

Johnson Outdoors Watercraft Tech Stack

Johnson Outdoors Watercraft uses 8 technology products and services including UserWay, Reddit Ads, Canva, and more. Explore Johnson Outdoors Watercraft's tech stack below.

Media & News

Johnson Outdoors Watercraft's Email Address Formats

Johnson Outdoors Watercraft uses at least 4 email formats:
Johnson Outdoors Watercraft Email FormatsExamplePercentage
First.Last@johnsonoutdoors.comJohn.Doe@johnsonoutdoors.com
58%
FLast@johnsonoutdoors.comJDoe@johnsonoutdoors.com
36%
FirstLast@johnsonoutdoors.comJohnDoe@johnsonoutdoors.com
4%
First.L@johnsonoutdoors.comJohn.D@johnsonoutdoors.com
2%

Frequently Asked Questions

What is Johnson Outdoors Watercraft's official website and social media links?

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Johnson Outdoors Watercraft's official website is johnsonoutdoors.com and has social profiles on LinkedIn.

How much revenue does Johnson Outdoors Watercraft generate?

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As of September 2026, Johnson Outdoors Watercraft's annual revenue is estimated to be $25M - $50M.

What is Johnson Outdoors Watercraft's NAICS code?

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Johnson Outdoors Watercraft's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Johnson Outdoors Watercraft have currently?

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As of September 2026, Johnson Outdoors Watercraft has approximately 5 employees across 2 continents, including North America and Oceania. Key team members include Coordinator Administrator: L. B. and Export Sales: M. H. Explore Johnson Outdoors Watercraft's employee directory with LeadIQ.

What industry does Johnson Outdoors Watercraft belong to?

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Johnson Outdoors Watercraft operates in the Motor Vehicle Manufacturing industry.

What technology does Johnson Outdoors Watercraft use?

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Johnson Outdoors Watercraft's tech stack includes UserWay, Reddit Ads, Canva, Power BI, AutoCAD, GitLab, Microsoft Teams and ArcGIS.

What is Johnson Outdoors Watercraft's email format?

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Johnson Outdoors Watercraft's email format typically follows the pattern of First.Last@johnsonoutdoors.com. Find more Johnson Outdoors Watercraft email formats with LeadIQ.
Johnson Outdoors Watercraft logo

Johnson Outdoors Watercraft

Motor Vehicle ManufacturingMichigan, United States2-10 Employees

Johnson Outdoors Watercraft develops and supplies products across marine electronics, watercraft, diving, and outdoor equipment, aiming to support outdoor enthusiasts from casual users to experienced adventurers. Headquartered in Kentwood, Michigan, the company traces its origins to 1970, when Sam Johnson founded Johnson Outdoors.
It sits within the motor vehicle manufacturing sector, focusing on outdoor leisure products and related technology to enhance the user experience. In March 2025, Johnson Outdoors expanded its portfolio by acquiring Endless Summer Technologies, a manufacturer of high-end scuba diving equipment.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
2-10

Section iconFunding & Financials

  • $25M - $50M

    Johnson Outdoors Watercraft's revenue is estimated to be in the range of $25M - $50M

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