Longstanding local player Target Western North Carolina mid-market firms seeking trusted, community-focused accounting partners with a 60+ year track record and a presence in Asheville, Boone, and Marion to differentiate JPS from national firms.

People and culture Position JPS as an employer of choice to attract potential client referrals through their strong talent pipeline, focus on flexibility, diversity, development, and community impact which can translate into higher client service levels.

Recognition credibility Leverage repeated Best Employer in North Carolina awards and community service accolades to open conversations with prospects about stability, reputation, and quality of service.

Integrated service suite Highlight capabilities across tax, consulting, assurance, and technology solutions to cross-sell integrated services to small and middle-market firms seeking one-stop accounting and tech-enabled advisory.

Tech-enabled advisory Emphasize adoption of modern tech stack and analytics tools as a differentiator for clients needing data-driven insights, cybersecurity, and efficient workflows, with potential upsell to managed analytics or digital transformation engagements.