Public Policy Scale Target Johnston Associates as a strategic partner for expanding public affairs and regulatory lobbying services given their established track record, government and business relationships, and multi-sector client experience. Upsell broader policy advocacy, coalition building, and crisis communications to enhance government-facing initiatives.

Strategic Communications Position to sell integrated communications programs and media relations leveraging their emphasis on relationships with leaders in business, government, and media. Propose ongoing stakeholder engagement campaigns, message development, and reputation management for clients navigating policy changes.

Tech Enablement Offer digital governance and security enhancements aligned with their tech stack and compliance practices. Propose upgrading to advanced analytics for public sentiment, enhanced crisis monitoring, and secure client portals for sensitive policy work and reporting.

Growth Readiness With revenue in the high seven figures and offices in two major hubs (Quincy and DC), pursue services that scale with growth, such as national policy monitoring, multi-state lobbying coalitions, and scalable vendor partnerships to support larger accounts.

Retention Opportunities Leverage long-standing client relationships as a lead source for advisory services, offer value-added programs (retainer models, executive briefings, and ongoing policy impact reports) to deepen retention and expand share of wallet within current client base.