Multi-Store Footprint Leverage Johnston Auto Parts' eight-store footprint across Iowa to win local repair shops, independent garages, and small fleets with a centralized B2B sales approach. Position the business as a trusted source for name-brand parts from ACDelco and Pronto, backed by a nationwide warranty, and support it with easy online ordering and bulk pricing to simplify cross-store purchasing.

Digital Growth Improve digital reach and ecommerce by upgrading from legacy FrontPage to a modern website and catalog that showcases the extensive inventory of automotive and industrial lines. Use SendGrid and Google Search Console data to run targeted campaigns and nurture existing customers, including proactive re-order reminders and promotions across all stores.

Inventory & Procurement Enhance margins and service levels by implementing inventory optimization and demand forecasting across the eight locations, with supplier data from ACDelco and Pronto to reduce stockouts and excess SKUs. Propose a centralized procurement workflow and a single online catalog integrated with the ERP to speed replenishment for shops and fleets.

Growth Opportunities Explore growth through fleet and industrial segments beyond traditional auto parts, including industrial supplies and heavy equipment parts, leveraging the distribution network and warranty assurances. Consider partnerships or financing arrangements to fund expansion, new store openings, or upgraded logistics capabilities.

Partnerships & Support Strengthen relationships with brand partners by requesting co marketing, technical training, and warranty support programs to differentiate from larger distributors. Use the current vendor relationships with ACDelco and Pronto to secure exclusive promotions and installer training that can be offered to local shops and maintenance centers.