Comprehensive Equipment Solutions Johnston Equipment offers a wide range of material handling machinery, including forklifts and electric vehicles, complemented by renewal and rental units. This broad product portfolio presents opportunities to upsell new, replacement, or lease packages tailored to client growth or fleet expansion needs.

Service and Maintenance Expertise With the largest, highly skilled technician base and innovative Ideal Maintenance™ services, Johnston Equipment emphasizes quality and safety, making it a potential partner for customers seeking reliable after-sales support and maintenance contracts to ensure operational uptime.

Telematics and Fleet Visibility The company's investment in telematics provides clients with real-time fleet visibility and efficiency metrics. This technology focus opens opportunities to offer advanced data analytics and fleet management solutions to enhance warehouse performance and reduce operational costs.

National Presence and Scale Supporting 1,200 employees across 23 locations in Canada, Johnston Equipment's extensive reach can cater to large-scale enterprise clients looking for a trusted supplier with nationwide service capabilities, facilitating bulk deals or customized regional solutions.

Growing Market Niche Operating in the industrial machinery sector with a revenue range of up to $100 million, Johnston Equipment is positioned to collaborate with mid-sized companies seeking reliable equipment and comprehensive service packages, creating opportunities for targeted marketing and strategic partnerships.