Digital Transformation Focus Johnston Press is actively enhancing its digital offerings to reach over 32 million monthly online and print readers, creating opportunities to promote digital advertising solutions and content monetization strategies.
Strategic Content Acquisition The company's history of acquiring prominent titles like The Scotsman and expanding its regional portfolio suggests potential for tailored content marketing, branded content partnerships, and audience engagement platforms.
Leadership and Governance Recent leadership appointments, including a non-executive chairman, indicate a strategic shift or growth phase, opening avenues for consulting services, executive communications, and C-suite engagement solutions.
Advertising Platform Expansion With a strong focus on connecting local advertisers with regional audiences via digital channels, there are opportunities to offer innovative ad tech solutions, programmatic advertising, and data-driven marketing tools.
Workforce Development The launch of an apprentice scheme and leadership changes highlight a commitment to talent development, presenting possibilities for HR technology, training solutions, and employee engagement platforms aimed at media organizations.