Active Product Development Join It has demonstrated a strong focus on continuous product enhancement, with over 85 updates in 2025 and more than 200 versions released in 2023. This indicates a commitment to innovation and user experience improvement, suggesting opportunities to bundle or enhance integration solutions for existing clients.

Expansion of Digital Features The recent launch of Digital Membership Cards integrated with Google Wallet and Apple Wallet highlights their focus on digital transformation. Sales efforts could target organizations seeking to upgrade their membership solutions or incorporate digital wallets for seamless member engagement.

Market Fit and Niche Focus Operating in the membership and community organization space with a focused product offering, Join It is positioned to serve mid-sized organizations. This opens avenues to tailor sales pitches towards associations, clubs, and small to mid-sized non-profits looking for modern, scalable membership management tools.

Growth and Revenue Potential With estimated revenue between 1 and 10 million dollars and a small team, Join It appears to be a rapidly growing company within its niche. There is potential to upsell or expand into existing customer bases, offering additional modules or premium features to increase revenue per client.

Technology Stack Advantage Utilizing modern technologies like Node.js, Tailwind CSS, and OpenResty presents an opportunity to highlight the company's technical competence when engaging prospects. Positioning Join It as a technically advanced solution can appeal to organizations seeking reliable, scalable, and innovative event and membership management platforms.