Insights

Niche Focus POSITIONING for high-engagement cyclists with adaptive training plans tailored by World Tour coaches presents an upsell opportunity for premium features, personalized coaching add-ons, and expanded integrations with performance hardware and data platforms.

Strategic Partnerships Leverage existing integrations with Garmin, Wahoo, Strava, Zwift and TrainingPeaks to position JOIN as the central hub for synced workouts, offering co-marketing, bundle deals or reseller partnerships to reach broader cycling communities.

SMB Growth With a lean team and revenue under one million, target small to mid-sized cycling teams, clubs, and training studios for white-labeled or enterprise versions, introductory trials, and channel partnerships to scale user adoption.

Data-Driven Upsell Highlight the platform’s progress tracking and adaptive planning to upsell advanced analytics, performance dashboards, and power/trainer integrations for users seeking deeper insights and measurable outcomes.

Geo and Audience Expansion Recent news focus on diverse industries and safety tech signals potential expansion beyond cycling into related outdoors and wellness tech ecosystems; explore partnerships with fitness retailers, event organizers, and professional coaching networks to broaden reach.

Similar companies to JOIN

JOIN Tech Stack

JOIN uses 8 technology products and services including Microsoft Clarity, HashiCorp Terraform, Usercentrics, and more. Explore JOIN's tech stack below.

Media & News

JOIN's Email Address Formats

JOIN uses at least 3 email formats:
JOIN Email FormatsExamplePercentage
First.Last@join.ccJohn.Doe@join.cc
78%
First.MiddleLast@join.ccJohn.MichaelDoe@join.cc
11%
First.Middle@join.ccJohn.Michael@join.cc
11%

Frequently Asked Questions

What is JOIN's stock symbol?

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JOIN is a publicly traded company; the company's stock symbol is MBT.

What is JOIN's official website and social media links?

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JOIN's official website is join.cc and has social profiles on LinkedIn and Crunchbase.

How much revenue does JOIN generate?

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As of August 2026, JOIN's annual revenue is estimated to be <$1M.

What is JOIN's NAICS code?

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JOIN's NAICS code is 5112 - Software Publishers.

How many employees does JOIN have currently?

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As of August 2026, JOIN has approximately 19 employees across 2 continents, including Europe and Africa. Key team members include Ceo/Founder: J. V. D. B., Cto And Software Developer: I. B. and Talent Partner: A. I. Explore JOIN's employee directory with LeadIQ.

What industry does JOIN belong to?

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JOIN operates in the Software Development industry.

What technology does JOIN use?

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JOIN's tech stack includes Microsoft Clarity, HashiCorp Terraform, Usercentrics, Docker, PostgreSQL, Shopify, Algolia and Adobe Creative Suite.

What is JOIN's email format?

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JOIN's email format typically follows the pattern of First.Last@join.cc. Find more JOIN email formats with LeadIQ.

How much funding has JOIN raised to date?

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As of August 2026, JOIN has raised $1.6M in funding. The last funding round occurred on Jan 16, 2024 for $1.6M.

When was JOIN founded?

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JOIN was founded in 2019.
JOIN logo

JOIN

Software DevelopmentNorth Holland, Netherlands11-50 Employees

JOIN is a software development company based in Amsterdam, Netherlands, working to improve cycling performance through a flexible training platform. The service offers dynamic training plans that adapt to a rider’s progress, goals, and daily life, and it tracks how workouts are executed to inform next steps. The platform integrates with popular cycling ecosystems and hardware, enabling data import and immediate workout execution, while leveraging input from coaches with advanced training insights. Target users include individual cyclists seeking efficient, consistent progress without rigid schedules, as well as those balancing training with social riding and other commitments. JOIN operates within the cycling and fitness software space, positioning itself as a coach-driven, adaptive training solution that complements existing tools from partners like Garmin, Strava, and Zwift. The company is located in Amsterdam, in the North Holland region, and has a workforce representing a range of experience rather than a fixed headcount. A recent development noted is its ongoing collaboration with multiple cycling platforms to export and import training data, enhancing interoperability for users.

Section iconCompany Overview

Website
join.cc
Stock Symbol
MBT
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $1.6M

    JOIN has raised a total of $1.6M of funding over 1 rounds. Their latest funding round was raised on Jan 16, 2024 in the amount of $1.6M as a Venture Round.

  • <$1M

    JOIN's revenue is estimated to be in the range of <$1M

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